Why Business Analytics

Asking why is a good way to remind yourself what matters, and where your focus should be. Let’s see why we need analytics in our businesses to keep on track

Why you need analytics?

1.      To measure and track your results across time

2.      To understand your visitors, leads, prospect

3.      To understand, track and improve the mechanisms used to convert your first visitor into a valuable customers.

Business analytics can be defined as the broad use of data and quantitative analysis for decision-making within organizations. It encompasses query and reporting, but also aspires to greater levels of mathematical sophistication. It includes analytics, of course, but let’s assume that the term “business” involves harnessing the analytics to meet defined business objectives. Business analytics enables people in an organization to make better decisions, improve processes and achieve desired outcomes. It brings together the best of data management, analytic methods, and the presentation of results.